2019 Women to Watch Honoree
President of Programming and Development for MTV, VH1 and LOGO, MTV, VH1 and LOGO
Nina L. Diaz is the President of Programming and Development for MTV, VH1 and Logo, a role in which she oversees the development and production of all unscripted programming for the brands. She is an experienced and highly successful producer, showrunner, creator and top executive who is recognized across the industry as a gifted, savvy and creative leader with an unmatched eye for talent – on and off-screen – and a remarkable skill for building diverse characters and narrative.
Diaz began her career at MTV as the Vice President of the News & Documentaries division before being elevated to the role of EVP, Programming and Development, Unscripted for MTV and VH1. She created and produced hit series including “MTV Cribs” and “My Super Sweet 16,” which debuted as the highest rated series premiere in MTV history at that time. After spending a day with the Osbourne family for the production of a “Cribs” episode, she suggested that the family was worthy of their own series. Her idea was developed into the reality phenomenon “The Osbournes.” During her tenure as the Head of Unscripted for VH1, the network held 11 of the top 20 unscripted series for P18-34, including monster hits “Love & Hip Hop,” “Black Ink Crew,” “Martha & Snoop’s Potluck Dinner Party,” “Hip Hop Squares” and the reinvented “America’s Next Top Model” which had its most watched season in five years.
Within short order of returning to MTV, Diaz quickly got to work and presided over a total programming overhaul by returning the channel back to its roots with youth-focused, coming of age stories ultimately delivering MTV four consecutive quarters of growth. She is credited with launching “MTV Floribama Shore” and “Siesta Key” as well as introducing “SafeWord” and “Amazingness.” She created hit extensions of “TRL,” “Teen Mom: Young and Pregnant,” “The Challenge: Champs vs. Pros” and the biggest unscripted premiere in cable since 2012 with “Jersey Shore Family Vacation.” That premiere was immediately followed by “Ex on the Beach” just three weeks later which delivered MTV’s highest rated non- “Jersey Shore” unscripted launch in over four years.
Always a pioneer for diverse stories, Diaz is credited with pushing boundaries from colorism and LGBTQ awareness in “Love & Hip Hop” to transgender visibility in “Young and Pregnant.” Her unwavering mandate to celebrate diverse stories and inclusion is evident in each and every one of her projects.
Prior to joining VH1, Diaz worked as an independent producer and is credited with creating the hugely successful VH1’s “Mob Wives” franchise. Diaz also served as the Showrunner that launched “The Real Housewives of New Jersey” which broke all franchise ratings records at the time.
A native Manhattanite, Diaz is a proud product of the NYC public school system and a graduate of Fordham University where she received her BA in Communications and studied abroad in Italy.