2019 Women to Watch Honoree
As President of Publicis Media’s Multicultural Practice, Cultural Quotient, Lisa has created a new and more modern, data-centric way to approach the multicultural marketplace. By linking culture to science, Lisa leads what collectively is now #1 spender in culturally targeted campaigns in the US with $1.7 billion in billings. Powered by over 140 multicultural experts across Publicis Media’s brands, Cultural Quotient is the largest targeted cultural digital investor across channels including social, mobile, and gaming.
Lisa ensures Publicis Media remains a leader in the industry by continually conducting custom research to help our clients better understand their diverse consumer segments, thereby pushing the marketplace forward with the latest data and insights, inclusionary marketing strategies, and thought leadership. Lisa is heavily involved in our Talent Engagement and Inclusion initiatives and is a founding member of the Publicis Media Inclusion Council. Additionally, Lisa leads Publicis Media’s renowned Multicultural Talent Pipeline, a program built to introduce college juniors and seniors to the opportunities within Publicis Groupe and the industry at large. Lisa is also the executive sponsor of Publicis Media’s Young Professionals Network business resource group.
Because of her breadth of knowledge and experience, Lisa is consistently sought out for speaking engagements at multicultural marketing and advertising conferences across nationally. Lisa has spoken at events ranging from the ARF’s Leading with Multicultural Speaker Series to the Horowitz Cultural Insights Forum, has been an instructor for the ReFrame the Brand Masterclass and was the keynote speaker at B&C’s Hispanic TV Summit in 2017. Lisa was also named to the Steering Committee for the ARF’s newly-formed Cultural Effectiveness Council and is on the Multicultural Board with the ANA.
Prior to her current role, Lisa served as the President of ZenithOptimedia Multicultural from 2011 through 2016, where she worked closely with ZenithOptimedia’s strategy and investment teams to equip their clients with integrated and dedicated multicultural expertise. With over 25 years of experience, has held positions across agencies including MPG (Havas Media), Carat (Aegis), and others. Last year, Lisa was named to the Steering Committee for the ARF newly for formed Cultural Effectiveness Council. She has been honored by the Association of Hispanic Agencies (AHAA) as Hispanic Executive of the Year (2012), named President of the 4A’S Multicultural Committee (2008), and was named to Crain’s New York Top 40 Under 40 and Mediaweek’s Media All-Star lists in 2004.