2019 Women to Watch Honoree
Lauren Wallace serves on the senior leadership team of T-Mobile’s Home + Entertainment division where she heads Home + Entertainment’s growing business + legal affairs team. After playing an instrumental role in selling Layer3 TV to T-Mobile for $350 million, Wallace joined T-Mobile to further disrupt the pay television ecosystem and brings with her over a decade of experience and a record of accomplishment that exceeds many professionals with double her years in the industry. Cablefax recognized Wallace among Cablefax Top Lawyers in 2018 for her role in helping the media and communications industry navigate a shifting landscape, setting the course amid regulatory upheaval and a transforming media sector.
Prior to T-Mobile’s acquisition of the Denver based start-up, Wallace served as the chief legal officer at Layer3 TV where she built a business + legal affairs team to oversee strategic business, legal, and regulatory matters. The company recruited her in 2015 to play an integral role in acquiring content distribution rights, and to guide the content partnerships strategy for Layer3 TV’s multi-channel video programming and new media distribution. She negotiated and secured a variety of content shaping Layer3 TV’s robust portfolio of cable networks, broadcast stations, premium channels, video on demand, studio titles and OTT services from the nation’s largest networks, including The Walt Disney Company/ESPN, Turner, ABC, CBS, NBCU, Scripps, HBO, Viacom, Discovery, Sinclair, Tegna, Starz, FOX, A+E, AMC, and other programmers, broadcasters and professional sports leagues. From little more than a business plan, Wallace guided Layer3 TV’s initial launch and expansion efforts across five DMA’s during its first year of operations, including postdeal rollout, operational and compliance efforts.
Prior to Layer3 TV, Wallace was a key contributor to the content distribution and media sales strategies at DISH Network and Sling TV, where she was responsible for negotiating programming agreements to secure traditional and new media rights and for advancing the launch of the industry’s first multichannel OTT subscription service, Sling TV, in 2015. Wallace also structured and lead negotiations for strategic partnerships designed to advance traditional spot, programmatic and addressable advertising initiatives, including the creation of D2 Media Sales in 2014, a joint venture between DIRECTV and DISH, designed to create a scalable household addressable television platform for political advertisers.
Wallace holds a B.S. in Accounting from the University of Maryland and a J.D. from the University of Baltimore School of Law.